While often overlooked, the way you package your products plays an important role in the customer experience, or customer value journey.
The Customer Value Journey is a multi-step path that people travel as they discover your brand, build a relationship with you, and become buyers and raving fans.
Custom packaging is a proven tool to create brand awareness, increase customer loyalty, and boost sales.
After all, packaging is presentation – and your company’s style of presentation is essential to your brand image. When done right, custom printed packaging gives you the opportunity to create positive, lasting impressions that your customers appreciate.
In some cases, the packaging is a customer’s first hands-on experience with your brand and the way you present your products.
According to an e-commerce packaging study by Dotcom Distribution, 61% of online shoppers say that stylized or printed packaging makes a brand seem more “upscale.”
By upgrading your packaging with eye-catching designs, your consumers will be more likely to enjoy their experience, order again, and tell their friends.
Fashionable brands should convey an image of quality and style from their store windows to their packaging. Today, in times of rapid change, a distinctive packaging program is more important for new customer acquisition than ever.
A rotary system using water based ink and a flexible plate which is mounted directly onto the printing cylinder. The plate is kept on file for future use. It is our fastest post-printing process and quite economical. Product options are limited to paper finishes for ink absorption. Product with handles must be fixed like that of a twisted paper handled shopping bag. Bags with rope handles will not run on this type of printing machine. Single color prints are best suited to this process. When printing multiple colors, registration cannot be critical due to machine variances.
With this cost friendly process you can send your custom packaging out the door with pride.
The foil hot stamp printing process uses a metal plate in combination with heat, pressure & duration to transfer the foil to the surface of the product, leaving the desired impression. The plate is kept on file for future use. Foil colors can be metallic, matte, or gloss. Each foil has a different backing to adhere to different substrates. Printing colors are limited to available foil from our suppliers. If a specific PMS color is desired, screen printing is the better option. This is the only method to obtain a true metallic image.
With the many foil colors that are metallic or matte the possibilities are endless to make your packaging something to talk about.
Digital printing puts an image on heat transfer material then it is applied to the product.
This printing process uses four (4) process ink colors ( CMYK, or Cyan, Magenta, Yellow & Black Inks) and works great when you have a full color image or photograph that you want printed.
The end result with digital printing is beautiful packaging that hasa high end look.
In this method a screen is used instead of a plate. Ink is pushed through a fine mesh screen to transfer the desired image to the product. It is our most versatile process because of its gentle and precise nature. We can match any PMS ink color when printed on a white substrate. When ordering a colored substrate, please be aware that the background will effect the end result and change the color. Multiple colors can be accomplished on a wide variety of products. We use UV ink which creates a glossy finish. A matte additive can be requested to remove the gloss; or a metallic powder can be added to the ink to create a brushed metallic look. Screens must be made on every order, repeat or new, as the screen is reclaimed and used again. The film used to make the screens is stored in the file to be used on future orders.
